Your new site should be seen as an investment for your business. It's not sufficient to have a website that will be the envy of your competition and will draw numerous compliments from your current clients. Your site also should be a welcoming shop window for potential customers, with a default page layout and content that's tempting enough to make them want to come in.
But how do you let those potential customers know your site is there? Do you wait for existing patrons to let other people know about your beautiful new website? Or do you simply send out brochures, or handout business cards, with your site address in place? Neither of these options are recommendable, because they would take too long to yield results and the results, if you get any, are going to be limited.
So beyond question your best bet is to get visitors coming to your internet site from search sites and other websites. To paraphrase you need to put in place SEO (S.E.O), otherwise you will never attract enough traffic to get a return on your investment. To many folk SEO is a dirty word. Generally due to the masses of spam e-mails they get from 'SEO Specialists ' who are promising the Earth when it comes to getting their websites ranked. Or due to horrific stories that they have heard where folk are locked into long and pricey contracts. But the actuality is without SEO your website is dead in the water.
Fort Myers SEO
So what should your SEO campaign consist of? Really you need to consider both a long-term and short term strategy if you need to see fast, yet sustained results.
Although you can do this yourself, the likelihood is that you potentially are not going to have sufficient time to do everything and still manage your business. So contracting a Fort Myers SEO expert is probably going to be another good investment that you should make. But make sure you do your due-diligence before signing any contracts. Even better, find an SEO company that doesn't make you sign any kind of contract and is prepared to live or die by the final results that they produce for you.
Short Term Strategy
To get just about immediate results you might need to think about setting up a PPC (PPC) campaign, employing something like Google's AdWords, which is the hottest PPC service now. Be careful though. If you don't know what you are doing you will finish up spending a large amount of cash on keywords that aren't going to end up with bringing future clients to your internet site. Pay Per Click is the activity of paying a search site company everytime a keyword that you have bid on is displayed in the search website results and someone has clicked on your ad and visited your website. When you set up your Pay-per-click campaign you want to establish which keywords you want to bid on and how much (the maximum amount) you are prepared to pay every time your associated announcement (text or image ad) is displayed and clicked. The amount you may finally pay on each keyword click will depend upon the quality of competition for that keyword and what quantity of other corporations are also bidding on the same keyword.
The reason you might need to consider hiring an expert to manage this for you is usually because you would like to make certain that you are only bidding on keywords that are going to bring very targeted traffic to your website, and not people who are simply tire-kickers who are performing some research, but haven't got any intention of making any sort of purchase at that point in time.
The big virtue of PAY PER CLICK is you can normally start to get found online within minutes of setting up your first campaign. However , when you or your financial position decides that you no longer want to pay for these advertisements then these links back to your internet site will vanish as fast as they first appeared.
Long Term Strategy
To be sure you your internet site continues to get found, while not having to tie yourself to PPC campaigns for keeps you need to also begin work on organic search website option. Although the term 'organic ' is meant to sound that the results are found naturally, this truly isn't the case. What you aren't pay for with money to get the rankings you'll be paying up for with difficult work to be sure that ultimately your internet site will show up in the non-paid search engine results. To succeed in this you have to do a mixture of both off and on site work.
The on site work is fundamentally everything that you do within your own internet site. This would are comprised of ensuring your meta tags are correctly formatted. Guaranteeing you have the correct use or H tags, Alt tags and bold text. And since the Google Panda update, it is also important to ensure that the content you provide is both original and top quality.
The off site work is everything that you on external sites which will bear significance to your search engine results. Basically this suggests. Bringing lots of top quality links back to your internet site. How many do you need to get to the Holy Grail of 1 on page 1 of Google? That depends on how competitive the key phrases are, and how well your competition are doing in ranking their own internet sites for those keywords.
So before you get down to the difficult work of optimizing your website you need to be sure that you are targeting both the important phrases that will bring you the right kind of web traffic, as well as targeting keywords that are within your reach. There isn't any point in targeting keywords that the current top 10 ranked websites on the first page of Google are giants like Amazon, Wikipedia and huge affiliations that have a great early lead over you, and are continuing their marketing efforts on a day-to-day basis at such a pace that you will have no likelihood of overtaking them.
Working with a reliable Fort Myers SEO expert will essentially ensure that you don't waste your money and also get results in the fastest possible timeframe.
But how do you let those potential customers know your site is there? Do you wait for existing patrons to let other people know about your beautiful new website? Or do you simply send out brochures, or handout business cards, with your site address in place? Neither of these options are recommendable, because they would take too long to yield results and the results, if you get any, are going to be limited.
So beyond question your best bet is to get visitors coming to your internet site from search sites and other websites. To paraphrase you need to put in place SEO (S.E.O), otherwise you will never attract enough traffic to get a return on your investment. To many folk SEO is a dirty word. Generally due to the masses of spam e-mails they get from 'SEO Specialists ' who are promising the Earth when it comes to getting their websites ranked. Or due to horrific stories that they have heard where folk are locked into long and pricey contracts. But the actuality is without SEO your website is dead in the water.
Fort Myers SEO
So what should your SEO campaign consist of? Really you need to consider both a long-term and short term strategy if you need to see fast, yet sustained results.
Although you can do this yourself, the likelihood is that you potentially are not going to have sufficient time to do everything and still manage your business. So contracting a Fort Myers SEO expert is probably going to be another good investment that you should make. But make sure you do your due-diligence before signing any contracts. Even better, find an SEO company that doesn't make you sign any kind of contract and is prepared to live or die by the final results that they produce for you.
Short Term Strategy
To get just about immediate results you might need to think about setting up a PPC (PPC) campaign, employing something like Google's AdWords, which is the hottest PPC service now. Be careful though. If you don't know what you are doing you will finish up spending a large amount of cash on keywords that aren't going to end up with bringing future clients to your internet site. Pay Per Click is the activity of paying a search site company everytime a keyword that you have bid on is displayed in the search website results and someone has clicked on your ad and visited your website. When you set up your Pay-per-click campaign you want to establish which keywords you want to bid on and how much (the maximum amount) you are prepared to pay every time your associated announcement (text or image ad) is displayed and clicked. The amount you may finally pay on each keyword click will depend upon the quality of competition for that keyword and what quantity of other corporations are also bidding on the same keyword.
The reason you might need to consider hiring an expert to manage this for you is usually because you would like to make certain that you are only bidding on keywords that are going to bring very targeted traffic to your website, and not people who are simply tire-kickers who are performing some research, but haven't got any intention of making any sort of purchase at that point in time.
The big virtue of PAY PER CLICK is you can normally start to get found online within minutes of setting up your first campaign. However , when you or your financial position decides that you no longer want to pay for these advertisements then these links back to your internet site will vanish as fast as they first appeared.
Long Term Strategy
To be sure you your internet site continues to get found, while not having to tie yourself to PPC campaigns for keeps you need to also begin work on organic search website option. Although the term 'organic ' is meant to sound that the results are found naturally, this truly isn't the case. What you aren't pay for with money to get the rankings you'll be paying up for with difficult work to be sure that ultimately your internet site will show up in the non-paid search engine results. To succeed in this you have to do a mixture of both off and on site work.
The on site work is fundamentally everything that you do within your own internet site. This would are comprised of ensuring your meta tags are correctly formatted. Guaranteeing you have the correct use or H tags, Alt tags and bold text. And since the Google Panda update, it is also important to ensure that the content you provide is both original and top quality.
The off site work is everything that you on external sites which will bear significance to your search engine results. Basically this suggests. Bringing lots of top quality links back to your internet site. How many do you need to get to the Holy Grail of 1 on page 1 of Google? That depends on how competitive the key phrases are, and how well your competition are doing in ranking their own internet sites for those keywords.
So before you get down to the difficult work of optimizing your website you need to be sure that you are targeting both the important phrases that will bring you the right kind of web traffic, as well as targeting keywords that are within your reach. There isn't any point in targeting keywords that the current top 10 ranked websites on the first page of Google are giants like Amazon, Wikipedia and huge affiliations that have a great early lead over you, and are continuing their marketing efforts on a day-to-day basis at such a pace that you will have no likelihood of overtaking them.
Working with a reliable Fort Myers SEO expert will essentially ensure that you don't waste your money and also get results in the fastest possible timeframe.
About the Author:
Earl Gardner is the owner of Alchemy Digital Media, a Fort Myers Web Design & Web Development and Fort Myers SEO company. Earl is also the company's resident SEO expert and is happy to field your questions if you would like to contact him via his company website at www.alchemydigitalmedia.com.
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