The Official Google Blog has it clear: A year after Google Caffeine's launch, the algorithm that allows Google to index or crawl the web for the most recent and most pertinent information, was launched, Google is now using the freshness factor for its search results, and mentioned that the Caffeine rush will now have an effect on up to 35% of search results.
Google Caffeine was launched last year as an algorithm to allow Google to scour the web for what is fresh, hot, recent, and relevant. Since then, Google said it already obtained momentum as Caffeine lets indexing speedily and at massive extent.
The effect to SEO is significant. SEO copywriters must now pass the T-R-U test in article creation and curation.
Timely. Write down timely and relevant content for better ranking. Writers can use the Google Trends application as reference for items which are trending. The trending even has degrees, from mild, hot to spicy. Utilising the trends, writers can anchor their keyword which is typically the name of a product or service on fitting trending items. This demands a higher level of creativity and technique.
Recurring. SEO writers can now plan their articles ahead, to include articles on recurring events. For example, writers can do a bit on the presidential elections, or the NFL, and other events of global importance. When a searcher enters a keyword linked to an event, Google will return that result high in the rankings because it is an event that is in fact happening.
Updated. Write about the most up-to-date, the newest model, the just-launched versions and you are sure to get noticed. Google's freshness algorithm furthermore favours content that keeps updating. This is of course because Google thinks that their searchers would like the updates, not information from a week ago which the searchers almost certainly already know. For regularly updating items, Google even ranks those that get updated by the minute. There isn't any place for old information.
With Google Caffeine now giving preference to freshness, SEO copywriters will have superior results for their articles if these posts qualify the TRU check.
Google Caffeine was launched last year as an algorithm to allow Google to scour the web for what is fresh, hot, recent, and relevant. Since then, Google said it already obtained momentum as Caffeine lets indexing speedily and at massive extent.
The effect to SEO is significant. SEO copywriters must now pass the T-R-U test in article creation and curation.
Timely. Write down timely and relevant content for better ranking. Writers can use the Google Trends application as reference for items which are trending. The trending even has degrees, from mild, hot to spicy. Utilising the trends, writers can anchor their keyword which is typically the name of a product or service on fitting trending items. This demands a higher level of creativity and technique.
Recurring. SEO writers can now plan their articles ahead, to include articles on recurring events. For example, writers can do a bit on the presidential elections, or the NFL, and other events of global importance. When a searcher enters a keyword linked to an event, Google will return that result high in the rankings because it is an event that is in fact happening.
Updated. Write about the most up-to-date, the newest model, the just-launched versions and you are sure to get noticed. Google's freshness algorithm furthermore favours content that keeps updating. This is of course because Google thinks that their searchers would like the updates, not information from a week ago which the searchers almost certainly already know. For regularly updating items, Google even ranks those that get updated by the minute. There isn't any place for old information.
With Google Caffeine now giving preference to freshness, SEO copywriters will have superior results for their articles if these posts qualify the TRU check.
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